ABOUT US

Knowledge center on sustainable, healthy, and ethical consumption

The knowledge center 'Behavioral Economics For Life' (BE4LIFE) focuses on both academic and practice-oriented research. Our mission is to encourage behavior that increases the well-being of the individual and society. We focus on three pillars: sustainable, healthy, and ethical consumption. Specifically, we want to understand how individuals form perceptions and decisions. These insights allow us to 'nudge' people towards welfare-enhancing behavior in both the short term and the long term. A behavioral science approach will always be the guiding principle.

MEET THE TEAM

Prof. Dr. Iris Vermeir

Head of BE4LIFE

Professor of Marketing
Research Group Consumer Behavior

Faculty of Economics and

Business Administration

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Prof. Dr. Jan De Houwer

Professor of Experimental Psychology
Learning and Implicit Processes Lab

Faculty of Psychology and

Educational Sciences

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Prof. Dr. Hendrik Slabbinck

Professor of Marketing
Research Group Consumer Behavior

Faculty of Economics and

Business Administration

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Prof. Dr. Bert Weijters

Professor of Consumer Research
Research Group Psychology of Consumer and Environment

Faculty of Psychology and

Educational Sciences

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Prof. Dr. Wim Verbeke

Professor of Agro-Food Marketing and Consumer Behavior

Department of Agricultural Economics

Faculty of Bioscience Engineering

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Prof. Dr. Maggie Geuens

Professor of Marketing

Research Group Consumer Behavior

Faculty of Economics and

Business Administration

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Prof. Dr. Anneleen Van Kerckhove

Professor of Marketing

Research Group Consumer Behavior

Faculty of Economics and

Business Administration

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Prof. Dr. Adriaan Spruyt

Professor of Sustainable Consumption

Research Group Consumer Behavior

Faculty of Economics and

Business Administration

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Prof. Dr. Wendy Van Lippevelde

Assistant Professor of Transformative Consumer Research

Research Group Consumer Behavior

Faculty of Economics and

Business Administration

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Prof. Dr. Hans De Steur

Assistant Professor of

Quantitative Research Methods

in Socio-Economics

Research Group Agri-food marketing and chain management

Faculty of Bioscience Engineering

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Prof. Dr. Pieter Van Dessel

Professor of Experimental Psychology
Learning and Implicit Processes Lab

Faculty of Psychology and

Educational Sciences

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Prof. Dr. Gudrun Roose

Professor of Marketing

Research Group Consumer Behavior

Faculty of Economics and

Business Administration

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Dr. Lana Mulier

Postdoctoral researcher in Marketing

Research Group Consumer Behavior

Faculty of Economics and

Business Administration

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COLLABORATIONS

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