KNOWLEDGE CENTER
'BEHAVIORAL ECONOMICS FOR LIFE'
ABOUT US
Knowledge center on sustainable, healthy, and ethical consumption
The knowledge center 'Behavioral Economics For Life' (BE4LIFE) focuses on both academic and practice-oriented research. Our mission is to encourage behavior that increases the well-being of the individual and society.
We focus on three pillars: sustainable, healthy, and ethical consumption. Specifically, we want to understand how individuals form perceptions and decisions. These insights allow us to 'nudge' people towards welfare-enhancing behavior in both the short term and the long term. A behavioral science approach will always be the guiding principle.
MEET THE TEAM
Prof. Dr. Iris Vermeir
Head of BE4LIFE
Professor of Marketing
Research Group Consumer Behavior
Faculty of Economics and
Business Administration
Prof. Dr. Jan De Houwer
Professor of Experimental Psychology
Learning and Implicit Processes Lab
Faculty of Psychology and
Educational Sciences
Prof. Dr. Hendrik Slabbinck
Professor of Marketing
Research Group Consumer Behavior
Faculty of Economics and
Business Administration
Prof. Dr. Bert Weijters
Professor of Consumer Research
Research Group Psychology of Consumer and Environment
Faculty of Psychology and
Educational Sciences
Prof. Dr. Wim Verbeke
Professor of Agro-Food Marketing and Consumer Behavior
Department of Agricultural Economics
Prof. Dr. Maggie Geuens
Professor of Marketing
Research Group Consumer Behavior
Faculty of Economics and
Business Administration
Prof. Dr. Anneleen Van Kerckhove
Professor of Marketing
Research Group Consumer Behavior
Faculty of Economics and
Business Administration
Prof. Dr. Adriaan Spruyt
Professor of Sustainable Consumption
Research Group Consumer Behavior
Faculty of Economics and
Business Administration
Prof. Dr. Wendy Van Lippevelde
Assistant Professor of Transformative Consumer Research
Research Group Consumer Behavior
Faculty of Economics and
Business Administration
Prof. Dr. Hans De Steur
Assistant Professor of
Quantitative Research Methods
in Socio-Economics
Research Group Agri-food marketing and chain management
Faculty of Bioscience Engineering
Prof. Dr. Pieter Van Dessel
Professor of Experimental Psychology
Learning and Implicit Processes Lab
Faculty of Psychology and
Educational Sciences
Prof. Dr. Gudrun Roose
Professor of Marketing
Research Group Consumer Behavior
Faculty of Economics and
Business Administration
