RECENT NEWS
April 2021
Under the impulse of BE4LIFE, Ghent University will co-sign the 'Green Deal Protein shift on our plate' of the Flemish Government on April 26. In doing so, Ghent University is committed to scientifically and societally supporting the transition to a better ratio between animal and vegetable proteins in the Flemish diet in the coming 4 years.
Click here for more information on this Green Deal initiative.
March 2021
How can we nudge people in-store towards the consumption of vegetarian products? In collaboration with the Flemish Government and Colruyt Group, BE4LIFE conducted field research on the positioning of vegetarian products by placing them on the shelf next to food products well-known to many: their meat counterpart.
Is this nudging technique effective in the supermarket?
Click here to find out and read the article.
February 2021
On behalf of WWF Belgium, BE4LIFE conducted a systematic literature review on the effectiveness of behavior change techniques to reduce our meat intake. Curious to find out what works and what doesn't?
Click here to read the Eat4Change report.
January 2021
BE4LIFE published an academic research agenda to enable a more environmentally sustainable food consumption pattern from a goal-directed perspective.
Click here to read the article.
April 2020
BE4LIFE mapped out the biggest stress factors after four weeks of lockdown and investigated the impact on the mood and eating and exercise behavior of Flemish people.
Click here to download the press release.
Departement Omgeving (Flemish Government) wins the first prize 'Corporate Responsibility' of the Publica Awards. In collaboration with the Flemish Government and Colruyt Group, BE4LIFE conducted a large-scale study into the long-term effects of "nudging & ecological consumption" in a retail context.