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BE4LIFE

About us.

Knowledge center on sustainable, healthy, and ethical consumption

The knowledge center 'Behavioral Economics For Life' (BE4LIFE) focuses on both academic and practice-oriented research. Our mission is to encourage behavior that increases the well-being of the individual and society.

We focus on three pillars: sustainable, healthy, and ethical consumption. Specifically, we want to understand how individuals form perceptions and decisions. These insights allow us to 'nudge' people towards welfare-enhancing behavior in both the short term and the long term. A behavioral science approach will always be the guiding principle.

Meet the BE4LIFE team.

Prof. Dr. Iris Vermeir

Prof. Dr. Iris Vermeir

Full Professor of Marketing
Head of BE4LIFE

Prof. Dr. Hendrik Slabbinck

Prof. Dr. Hendrik Slabbinck

Associate Professor of Marketing

Prof. Dr. Bert Weijters

Prof. Dr. Bert Weijters

Full Professor of Consumer Research

Prof. Dr. Pieter Van Dessel

Prof. Dr. Pieter Van Dessel

Associate Professor of Experimental Psychology

Prof. Dr. Joachim Schouteten

Prof. Dr. Joachim Schouteten

Assistant Professor of Agri-food marketing and chain management

Prof. Dr. Jan De Houwer

Prof. Dr. Jan De Houwer

Full Professor of Experimental Psychology

Prof. Dr. Maggie Geuens

Prof. Dr. Maggie Geuens

Full Professor of Marketing

Prof. Dr. Anneleen Van Kerckhove

Prof. Dr. Anneleen Van Kerckhove

Associate Professor of Marketing

Prof. Dr. Julie Verstraeten

Prof. Dr. Julie Verstraeten

Assistant Professor of Retail

Prof. Dr. Hans De Steur

Prof. Dr. Hans De Steur

Associate Professor of
Quantitative Research Methods in Socio-Economics

Prof. Dr. Wendy Van Lippevelde

Prof. Dr. Wendy Van Lippevelde

Associate Professor of Transformative Consumer Research

Prof. Dr. Gudrun Roose

Prof. Dr. Gudrun Roose

Assistant Professor of Marketing

Prof. Dr. Adriaan Spruyt

Prof. Dr. Adriaan Spruyt

Associate Professor of Sustainable Consumption

Prof. Dr. Wim Verbeke

Prof. Dr. Wim Verbeke

Full Professor of Agro-Food Marketing and Consumer Behavior

Dr. Eva Heeremans

Dr. Eva Heeremans

BE4LIFE coordinator

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