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The effect of perspectives in food pictures on unhealthy food choices

by Eva Meersseman, Iris Vermeir, Maggie Geuens


  • Food pictures with a top vs. diner’s eye perspective diminish unhealthy choices.

  • Consumers are less familiar with seeing food from a top perspective.

  • Less familiarity with top perspective lowers product vividness & gratification need.

  • Less need for instant gratification results in less unhealthy choices.


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