How to reduce agri-environmental impacts on ecosystem services

The role of nudging techniques to increase purchase of plant-based meat substitutes

by Nicky Coucke, Iris Vermeir, Hendrik Slabbinck, Maggie Geuens, Ziad Choueiki

https://www.sciencedirect.com/science/article/pii/S2212041622000407?dgcid=author

Highlights

• Plant-based meat substitutes are an alternative to unsustainably produced meat.

• Promoting meat substitutes could reduce the negative impact on ecosystem services.

• Retailers can use nudging interventions as part of their strategic vision and CSR.

• Increasing visibility of plant-based meat substitutes generates trial purchases.

• A shift from short-term nudging effects to long-term behaviour needs more research.