How a health goal activation drives the Nutri-Score effect

by Eva Heeremans, Maggie Geuens, Iris Vermeir

https://doi.org/10.1016/j.foodqual.2024.105136

Highlights

• The presence (vs. absence) of the Nutri-Score activates participants’ health goals.

• The Nutri-Score improves the healthiness of shopping baskets (“Nutri-Score effect”).

• An activation of health goals underlies the “Nutri-Score effect”.

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