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How a health goal activation drives the Nutri-Score effect

by Eva Heeremans, Maggie Geuens, Iris Vermeir

Highlights

  • The presence (vs. absence) of the Nutri-Score activates participants’ health goals.

  • The Nutri-Score improves the healthiness of shopping baskets (“Nutri-Score effect”).

  • An activation of health goals underlies the “Nutri-Score effect”.


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