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Does award and origin labeling influence consumers’ willingness-to-pay beyond sensory cues?
An experimental auction on improved Philippine tablea (cocoa liquor) by Josefina F. Ballesteros , Joachim J. Schouteten , Angelyn Otilla...
2023
Healthy advertising coming to its senses
The effectiveness of sensory appeals in healthy food advertising Gudrun Roose and Lana Mulier https://www.mdpi.com/2304-8158/9/1/51 ...
2020
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