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PUBLICATIONS
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2024
Are Consumers Equally Willing to Pay More for Brands That Aim for Sustainability, Positive Societal Contribution, and Inclusivity as for Brands That Are Perceived as Exclusive?
Generational, Gender, and Country Differences by Frank Goedertier, Bert Weijters and Joeri Van den Bergh https://doi.org/10.3390/su160938...


2024
Proud to limit the damage
Negatively framed eco-ratings motivate green intentions through anticipated pride by Karen Gorissen , Berre Deltomme , Bert Weijters ,...


2023
The Longitudinal Effect of Digitally Administered Feedback on the Eco-Driving Behavior of Company Car Drivers
by Frank Goedertier, Bert Weijters, and Pieter Vanpaemel http://dx.doi.org/10.3390/su151914484 Abstract In the global fight against...


2023
Measuring Pro-Environmental Behavior
Convergent Validity, Internal Consistency, and Respondent Experience of Existing Instruments by Berre Deltomme, Karen Gorissen, Bert...


2023
What does sustainability mean in the minds of consumers?
A multi-country panel study by Frank Goedertier, Bert Weijters, Joeri Van den Bergh, Ole Schacht http://dx.doi.org/10.1007/s11002-023-096...


2023
The behavioral intervention "positive cueing"
Altering self-perception, increasing green awareness, or undermining the signaling value of costly green behavior? by Kobe Millet, Bert...


2022
The limited impact of positive cueing on pro-environmental choices
by Kobe Millet , Guanzhong Du , Elke Cabooter , Bert Weijters https://www.sciencedirect.com/science/article/pii/S0272494421001857?via%3Di...

2020
Environmentally sustainable food consumption
A review and research agenda from a goal-directed perspective Iris Vermeir, Bert Weijters, Jan De Houwer, Maggie Geuens, Hendrik...
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